Antonno Versteeg

Resume

Antonno Versteeg is a project manager and strategic product designer with a strong desire to realise meaningful experiences, ranging from sustainable events, products and services to interaction concepts. Over the last years, Antonno has applied his practical and academic knowledge of design and research methods to a wide range of challenges and acquired extensive experience in event and project management. Antonno Versteeg holds a BSc Industrial Design Engineering and an MSc Strategic Product Design of Delft Technical University. He also attended the Immersion professional development programme at Central St. Martins in London. Currently he lives and works in London.
Download his recent CV here

Entertain & Sustain

Project management

Entertain & Sustain

    • The Entertain & Sustain project started during my graduation as an investigation on how to integrate sustainability within the world of pop music, parties and entertainment. I´ve been involved with the project management of this project for the last 3 years. A project of Entertain & Sustain, the Tower of Power, received funding from the Province of Fryslân to enable the cooperation with artists and designers to showcase interactive and sustainable products on festivals and experiential business events.

    Responsibilities:

  • -Managed the design, development and construction of all installations
  • -Developed the branding and marketing of the project
  • -Liaised with theatre and festival organisations in the Netherlands and the UK
  • -Attained funding for the project through grant applications
  • -Defined the metrics for gauging the success of the project on completion
  • -Coordinated volunteers, both in construction and in on-site applications

    • GreenTour

    product design and visualisation

    greentour

    • The GreenTour by Florian Wolff is the album tour of this price winning Dutch singersongwriter where all aspects of the tour are as sustainable as possible. This includes staging, energy sources, printed material, merchandise and etcetera. My responsibilities during the preparations were creating visualisations to attract funding bodies. Furthermore I have been commissioned to design concepts and create prototypes of an energy meter with interactive feedback and the casing of the cycles that deliver the energy. These objects had to be designed to embody the look and feel of the Tour; sustainable and 'green' but professional and innovative.

    GPS

    Graphical work

    gps

    • Design of the logo, several posters and event flyers for the Goodenough Photographic Society in London. GPS organises activities, courses and lectures around photographic themes and has lately hosted an exposition of work in the Goodenough College in Central London. Both for activities and for the competition preceding the exposition, posters were created using the developed housestyle of the Society.

    Rotary PallMall London

    Graphical work

    pallmall

    • Design of a logo for the Rotary Club Pall Mall London. After developing several ideas one concept was developed into a banner showing characteristic buildings of London and the Pall Mall building, after which the group is called. For a modern look colours were used that differentiate the banner from other groups who use mainly primary colours.

    InternetCycling

    Design management

    InternetCycling

    • Deveopment of an interactive installation combining human power with the speed of internet connection. The bandwidth of the internetconnection is directly related to the amount of energy the cyclist delivers. In this way it is teaching people in a subtle way about the big amount of energy that is being used to keep our ´internet´-lifestyle going. To enhance this experience a bar of LEDs shows the level of energy and bandwidth the participant is currently in. InternetCycling can work with all network connections and is also available with a GPRS/UMTS/G3 connection. The development of the concept and the project management of

    Responsibilities:

  • -Concept development
  • -Management of the project and the team
  • -Design management to make the product fit the portfolio
  • -Presentation material

    • Greenovator Tour

    Project and design management

    Greenovator

    • The Dutch Minister of Housing, Spatial Planning and the Environment, Jacqueline Cramer, toured 10 universities in the Netherlands with a talk-show about innovation, sustainability and entrepreneurship. Creative direction and technical production of a tour of the Minister of Housing, Spatial Planning and the Environment. The minister hosted at 10 universities in the Netherlands a multimedia talk show about innovations on the field of sustainability. Guests on the talkshow included academics, local entrepreneurs and representatives of 'green' businesses.

    Development of the concept involved a sustainable set design with a made to measure table and decoration and extensive use of LED lighting.

    Responsibilities:

  • -Design management and concept of the decor
  • -Logistics, technical planning and execution of the events
  • -Liaising with the public relations department of the ministry
  • -Cooperated with the hosting universities organisational committees
  • -Financial planning of the entire tour

    • SummerFestival

    Production management

    Summerfestival

    • Technical production and event management of the annual pop music festival of the Delft University of Technology. With 3500 paying visitors and a range of nationally known artists, the 2009 edition of the festival with the theme ´Light´ was a big success. I had the overall technical responsibility and was involved from the beginning in the conceptualization and practical application of the theme in light, decoration and staging. I´ve been responsible for the technical production of the SummerFestival since it´s inception in 2005.

    Municipality Wunseradiel

    Qualitative research and idea generation

    wunseradiel

    • Research and report; contractor: the municipality of Wunseradiel in Fryslan, the Netherlands. The aim was to find innovative and out-of-the-box solutions to for the existing road management funding problem. Location visits and literature research were used to get a good problem definition after which several creative techniques brought forth different idea directions. After testing against criteria the successful ideas were presented to the municipality who currently uses the report as a basis for further decision making.

    SolarDJ

    Design management

    SolarDJ

    • SolarDJ is an interactive game, focused at visitors of outdoor festivals. While playing the game the four participants have to outperform their competitors in catching the sunrays with their own solarpanel. The solarpanel of each participant is connected to the main module. The better the participant catches the sunrays, the louder the corresponding soundtrack (instrument) is going to play through the soundsystem located in the main module. In this way there is a direct response between aiming the solar panel to the sun and the volume of the corresponding instrument. When all four participants are performing the same, the mix will sound good and full, with bass, drums, synths, etcetera. SolarDJ is suitable for all age categories; from kids that will be intrigued by the connection between the sun and the volume of the instruments to adults that will discover that the angle of the panel is important for the efficiency of the solar panel.

    Funtivities

    assistant project manager

    funtivities

    • Development of a new programme, which brought in more students to attend workshops, events and short courses, hereby emphasizing the image of cultural diversity of the Cultural Centre in Delft.

    Responsibilities:

  • -Hosting creative workshops to find new ways of reaching target groups
  • -Liaising with personnel to execute different tasks on small events
  • -Implementation of the business plan of the Cultural Centre
  • -Cooperation with the marketing department to define strategy

    • .FOLDBUPC

    brand & product strategy tool

    foldbupc

    • A product designer is often hired to focus on one assignment, while it is important to realize that the to be designed product is embedded in a company with a brand identity, with other products that are influential, with different targetgroups and etcetera. The .FOLDBUPC is a tool that consists of several questions that the designer has to ask himself during the design process. These questions are sorted in four categories; Brand, User, Product and Company, and in overlapping categories that reveal themselves when you unfold the tool.

    • Delft, the Netherlands
    • Project for MSc Strategic Product Design

    Océ

    project and design management

    oce

    • Océ, a Dutch company in printing services and solutions, wanted to have an overview of strategies to follow to rejuvenate their brand. Nine different teams of MSc students worked on several approaches. I was part of the Design Management group that coordinated these teams and did the communication with Océ. The project resulted in a presentation and a report about the present state of the brand and the proposed approaches based on a developed vision of the future of Océ.

    • Delft, the Netherlands
    • Project for MSc Strategic Product Design